1. Dear SHIFT, Here’s How your Ad Looks on Facebook

    It looks like SHIFT is hitting it’s target market with it’s Facebook ads.  As a rule, I don’t “like” much stuff on Facebook and for many good reasons — here’s one.  As a result, I don’t typically see a lot of ads from familiar brands, so its interesting to see how this one popped along one of my personal posts. 

    The one pieces that’s confusing is the link highlighted in the screenshot actually takes a viewer to a page on CommPro, rather than shift, so its not clear to me if SHIFT or the publication did the advertising buy. 

    As for the webinar the ad is pitching,  by my observation Chris is a data-driven guy, so it’ll be interesting to see what he has to say about creativity. It’s a great topic and I’ve got a thought to two on it: Art or Science: Creative Marketing and PR


  2. Mere Appearances of PR


    Optics. Perception.  Appearance. 

    PR isn’t about what you look like.  It’s what you are.  People like to do business with businesses they like and they like those businesses because they are real. 

    If PR is doing something just for the optics, there’s probably a bigger issue underlying the business. 

    Where am I going wrong?

    Related content: 


  3. Goodbye Orkut, Never Signed Up for You Anyway

    Google is shutting down Orkut — a social network that’s popular in Brazil, but never gained traction in the U.S.  Though already widely reported, Google sent notices to users this past weekend. 

    I read the email, found instructions to permanently delete my Orkut account, which Google created automatically on my behalf. It ostensibley created Orkut accounts for all sorts of people as Marketing Land reported in late 2013

    Google is automatically creating new Orkut accounts for anyone that visits Orkut.com while already logged in to a Google account. (Try it yourself if you don’t mind having an Orkut account setup for you.) If you also have a Google+ account, Google will take the data from it (your name and avatar) to auto-populate your new Orkut account.

    I’d really like to understand the evolution of discussions at Google — how does a  company go from automatically creating accounts for uninterested users, to killing the program all together? 


  4. Tumblr Thinks It’s Funny…

    …it is a little bit. 


  5. Don’t forget to say “thank you”

    Apple’s support team sent me a “how’d we do?” survey tonight.  I completed it and the image you see nearby what Apple presented upon completion.  It’s a good reminder to remember to say “thank you” to customers for feedback.


  6. Earned media or native ad?

    This image was posted to the official Patriot’s Facebook page.  What do you think earned media or native ad?

  7. 5 predictions about Influence Marketing


  9. TV News Reporting is a Dangerous Business


  10. When the load is over-manifested and the solo in the back has to get off