It looks like SHIFT is hitting it’s target market with it’s Facebook ads. As a rule, I don’t “like” much stuff on Facebook and for many good reasons — here’s one. As a result, I don’t typically see a lot of ads from familiar brands, so its interesting to see how this one popped along one of my personal posts.
The one pieces that’s confusing is the link highlighted in the screenshot actually takes a viewer to a page on CommPro, rather than shift, so its not clear to me if SHIFT or the publication did the advertising buy.
As for the webinar the ad is pitching, by my observation Chris is a data-driven guy, so it’ll be interesting to see what he has to say about creativity. It’s a great topic and I’ve got a thought to two on it: Art or Science: Creative Marketing and PR.